Name
First Name
Last Name
What's your business name and tagline/motto?
Is there a story behind your business name?
What is the idea behind your business? Why does it exist?
What services and / or products do you provide?
Any weaknesses in your business?
Where do you see your business in 1 year? 3 years? 5 years? Don't hold back!
Why are you different?
Name 3 competitors. list in order of importance.
If you have an existing branding identity, why isn't it working for you?
Brand Values
Your brand values determine your brand's identity, message, and personality, which will make your customers more loyal and more likely to pay. In a saturated market, knowing your brand values is fundamental to ensuring your business remains unique. Choose the words that best describe your brand.
Brand Style
Your brand's visual elements must represent what it communicates. Creating your brand involves fonts, colours, logo style, imagery, tone of voice and so on. This can make all the difference between your brand looking corporate or artistic. To narrow this down choose the words that best describe how you want your brand to convey.
Female / Male / Other, age and location
Occupation and income level
Marital or family status
Education level
Interest and hobbies
Favourite magazines and books
Social media platforms
What pain points do they have?
What message are you delivering? Why do they care?
Name five adjectives that describe them
What are their personal goals?
What are their business goals?
How do you want them to feel after seeing your brand?
What challenges or problems are they facing? Why do they need you?
Additional notes here if you would like to include more detail
Any font styles you like and why?
Any font styles you dislike and why?
Any icons or symbols you would like included in your brand?
Any colour scheme you like and why?
Any colour scheme you dislike and why?
Are you envious of anyone's business branding? If so, who and what makes it special?
Is there anything else you would like us to know?
