Brand guidelines are a PDF that explains the rules for keeping a business's visuals consistent. Anyone in the business can access it anytime. Mini brand guidelines are usually one page, covering the main and secondary logos, fonts, and colors. Standard brand guidelines often range from 20 to 50 pages, some larger brands may have over 100 pages. These documents provide a detailed view of branding, including logo rules, tone of voice, messaging, photography style, merchandise, illustrations, patterns, and social media approach.

Guidelines should match the brand's identity; corporate brands should have a formal style, while fun brands should reflect their playful nature.

You will receive a logo package containing the following files:

• Vertical Orientation

• Horizontal Orientation

• Brandmark or Icon

• Wordmark

In the following colour variations:

• Full-colour

• Inverse

• Black

• White

In these file formats:

• Adobe Illustrator (AI)

• Editable PDF

• EPS

• SVG

• JPEG

• PNG

These the files will meet all your digital and printing needs. Some people may find this overwhelming, which is why the logo package includes a guide that explains each file format.

Each client receives one logo concept with four rounds of amendments. It will be two weeks before you receive any logo work from WISH STUDIO.

The final decision depends on the project's specific details and the changes needed. Each project is different, which can affect the outcome.

A 50% deposit is needed to start a project. The final work will be given only after the rest of the payment is made. The final payment must be done once all visuals are approved and before any files are delivered to the client.