A mateship culture for busy tradies on-the-go!
Australia Synthetic Grass Supplier
With ASGS, tradies spend more time working on their business and projects, and less time collecting materials and equipment. With major brands of artificial grass and rubber surfacing along with the tools and equipment necessary to get the job done, they are a reliable source! They welcome their tradie demographic with a mateship culture and a world of convenience.
WISH created mateship messaging throughout their branding to ensure whether wholesale or retail, they are your mate providing all the gear.
Doin’ their bit
As synthetic grass is not eco-friendly, we worked to ensure conscious packaging and printed marketing materials. Despite synthetic grass' non-environmentally friendly properties, their branding can still be eco-friendly.
Feeling the difference
Feeling the texture and quality is a key touch point as those qualities are crucial for sales — WISH created the idea of sample boxes showcasing a variety of synthetic grass options, chosen by the customer before they commit to a large order. Each box greets its audience with a personalised message inside, listing their chosen variety of grass. Feeling the texture and quality is a key touch point to increase sales.
Services Completed
Strategic research
Branding
Messaging and tone of voice
Logo design
Brand guidelines
Illustration
Packaging
Uniform design
Implementation and roll-out
The grass samples box is very popular with our customers. We have seen an increase in sales and customer satisfaction since implementing this new touchpoint."
Graham | ASGS
“Our customers resonate with our new branding and love the trade theme. It's a great fit for the company, allowing us to reach a wider audience. We're excited to see how it will continue to shape our brand in the future.”
Graham | ASGS