Vendipop — Poppin’ Fun!

Vendipop aims to create enjoyable and unforgettable experiences for kids with each visit to its vending machines. To achieve this goal, Vendipop required rebranding, which included developing characters, Vendi and Pop.

WISH conceived the idea of including a sticker in every capsule and developed three sticker designs. To generate excitement amongst consumers, WISH developed an engaging competition that encourages participation through scanning a QR code. This innovative approach not only captures attention but also invites interaction, creating a buzz around the rebrand. Winning participants received stylish backpacks and notebooks, appealing to children and students.