Grow your brand
How your business can skyrocket
with branding & marketing
Branding
How many brand jingles have been stuck in your head for days on end? Or how many colour combinations do you see where you think “Ha! That looks like just XXX”
This instantly proves why a professionally designed brand for your business is crucial. To create a distinct style for your audience and to create brand awareness.
To make a lasting impression on consumers, your business must establish a strong brand that stands out from the competition. The aim is to inform them about your products and services and to motivate them to interact with your business.
A strong brand not only differentiates your business but also builds trust and credibility with your audience. It communicates your values and mission, making it easier for customers to connect with your brand on a deeper level. This connection fosters loyalty and encourages repeat business, ultimately driving growth and success.
Professional branding is crucial for any business, industry and audience. This is more than the visual aspect, but how it functions and how it is received. A great example of this is branding for an audience with dyslexia, blindness or being colour-blind. When designing for such a specific audience, these factors are crucial to consider.
If you want to be perceived as the best and most professional in your field, branding is an absolute must to succeed.
How do you know if your business needs a brand designer?
You have been in business for five to ten years and have a growing audience
Your brand lacks visual interest
Your current colour palette is not memorable or striking
You're ready to create an emotional connection with your audience
It’s time for it to reach its potential and reap the attention it deserves!
What touchpoints can you do with branding?
There are no limits! But let’s get an idea of some creative merchandising for certain industries that you can implement with your business that is more than hats, shirts and bottles.
Beach/Outdoor — towel, hat/visor, cooler bag, blow-up pillow, umbrella, games, floaties, sunglasses
Lawyer — Notebook, backpack, umbrella, mug with brand colour inside, earphone case, laptop case
Pets — collars, leash, portable water bowl, bandana, brush, chew tennis ball, disposable bag and dispenser
Tradies — cooler bag, hats, sunglasses, travel cutlery pack, hoodies, pocket knife, tape measure
To view the above projects that WISH designed, click for ASGS here and Skinergistic here
Merchandise serves as a tangible extension of your brand, offering your audience a way to connect on a deeper level. When individuals wear or use branded products, they not only express their support but also act as ambassadors for your brand in their everyday lives. This dual function promotes brand visibility and enhances customer loyalty.
Limited edition items or collaborations can foster exclusivity and encourage more robust engagement. This not only strengthens connections but also stimulates conversations around your brand, contributing to organic growth.
Marketing
Investing in professional branding without a marketing strategy is akin to building a store in a remote location—no matter how well-crafted the exterior, it will remain unnoticed. Branding creates the identity and voice of a business, establishing a memorable image that resonates with the target audience. However, without effective marketing, this identity risks fading into obscurity.
Marketing is crucial to creating awareness and driving engagement. It is the bridge that connects your brand’s story to potential customers. Through various channels such as social media, content marketing, SEO, and paid advertising—marketing strategies enhance visibility, ensuring that your brand is not only seen but also valued.
A strong brand message, delivered consistently through marketing initiatives, cultivates trust and recognition. As a result, well-crafted marketing campaigns can lead to improved customer loyalty, higher conversion rates, and ultimately, long-term business success.
While branding lays the foundation for a business, marketing builds the pathway for customer interaction. Prioritising both aspects is essential in today’s digital landscape, where visibility directly impacts engagement and growth. Investing in professional branding, complemented by a robust marketing strategy, ensures that your business stands out and thrives in a competitive market.